The 27th South Asian Trade and Travel Exchange Expo 2020 (SATTE) was held in New Delhi. The SATTE expo was supported by the Ministry of Tourism, Government of India and sponsored by Jammu & Kashmir Tourism Department. The objective of the expo was to build new business partnerships and hence was an important place for the promotion of tourism. The SATTE witnessed the participation of over 50 countries and 28 Indian states. During the expo, the Tourism Department of Jammu & Kashmir launched a publicity campaign to showcase diverse tourism attractions.