A Flag-in ceremony of the Ganga Aamantran Abhiyan was organized by the National Mission for Clean Ganga (NMCG) in New Delhi on 13 March 2020. It was inaugurated by the Union Minister for Home Affairs Shri Amit Shah. It targeted on implementing various approaches and acting decisively in the direction to revive and rejuvenate Ganga. It focused on implementing various approaches and acting decisively in the direction to revive and rejuvenate Ganga.