Focus Merit

IIM-Indore partners with TikTok for management lessons

The Indian Institute of Management, Indore has signed an MoU with the video sharing platform “TikTok“. The MoU will facilitate the production of short video modules for students and trained professionals.

These videos will be catered to the existing student demographic of IIM Indore, facilitating management courses at the institute. These include professionals working in managerial positions, entrepreneurs as well as government officials.

Since Tik Tok is a social media platform that is quite popular among the youth, this novel approach to imparting management education by one of the top B-Schools in India can be seen as a smart move. It is a good step towards modernising education and making it more accessible.