Nepal has set an all new Guinness World Record for the highest altitude fashion show event ever held. The Mount Everest Fashion Runway, organized by RB Diamonds and KASA Style in support of Nepal Tourism Board, was held at 5340 metres (17515 ft) elevation at Kala Patthar, near the Everest base camp on January 26. The event was part of the Visit Nepal Year 2020 campaign of the Nepal Tourism Board. Models from various parts of the world, including Finland, Italy, Sri Lanka and Singapore, participated in the show.