Focus Merit

DAY-NULM pairs with Amazon for e-marketing of products


Amazon has paired with the Deendayal Antyodaya Yojana-National Urban Livelihoods Mission (DAY-NULM) under Ministry of Housing and Urban Affairs to facilitate e-marketing of products which are made by Self Help Groups (SHGs) across the nation in urban areas. The collaboration will also help in documenting and preserving the unique traditional art and crafts of different states. Earlier, This kind of partnership was also done by DAY-NULM with Flipkart.