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Flipkart partners with government to empower artisans, self-help groups

E-commerce giant, Flipkart has announced a tie-up with the Ministry of Housing and Urban Affairs under Deendayal Antyodaya Yojana — National Urban Livelihoods Mission (DAY-NULM) to train, support and provide market access to artisans, self-help groups (SHGs) and those who deal with raw, organic food production, with the aim to help small businesses explore wide markets.

The e-commerce firm will collaborate with state missions under the DAY-NULM to establish the Flipkart Samarth program in 22 states in the country. It will provide time-bound incubation support to the sellers including cataloguing support, account management support and more.

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