RBI starts a Twitter campaign to improve digital modes of payment Nitin Yadav 4 years ago The Reserve Bank of India(RBI) started a twitter campaign urging bank customers to adopt digital modes of payment that are convenient and safe. RBI restated the multiple digital payment options such as NEFT, IMPS, UPI, and BBPS that are available 24*7. The face of the campaign is Bollywood actor Amitabh Bachchan.