Kerala Travel Mart (KTM) Society is set to implement the initiatives under the nascent Green Cochin Mission as its major policy programme to speed up the ongoing efforts to free Kerala’s top tourist city of waste.
The Green Cochin Mission is aiming, among others, to rejuvenate the city’s canals and check encroachment so as to achieve its zero pollution of soil and water alongside greening Kochi. Its social media wing, too, is working full swing, while trying to rope in taxi and auto-rickshaw drivers besides roadside vendors.
The Green Cochin Mission, inaugurated on December 20, enjoys the assistance of Kochi Corporation, district administration, Kerala Suchitwa Mission, Indian Medical Association, Childline India, Justice Brigade, Haritha Keralam, National Health Mission and Motor Vehicles Department besides educational institutes, NGOs and other private agencies.